Cold Kiwi attempts to provide interesting insights & opinions across many areas of interest. Everything from fun topics such as film, television, photography and cooking all the way to more serious subjects, such as social media, consumer behavior trends, Word of Mouth marketing, parenting, and even a little political spin here and there. This is a living journal for experiences that you might find interesting enough to share your comments and thoughts with the Cold Kiwi community.
Saturday, December 19, 2015
A Kickstart Guide to Employee Advocacy on...
A Kickstart Guide to Employee Advocacy on Social Media
What drives your brand? A website is a great starting point, and if you’re on social media that’s even better. Perhaps you’re running online and offline campaigns on a regular basis, to drive sales, traffic, or perhaps a better visbility and a more positive perception of your brand. What about your employees? While often overlooked as just “the people who work for the company”, employees are the biggest marketing asset that a brand can have. Employees can be a brand’s biggest advocates, yet they’re often an untapped territory. Here’s where employee advocacy comes into play. What is Employee Advocacy? “Employee advocacy” is a term used to describe the exposure that employees generate for brands using their own online assets. While social...Read MoreDynamic Signal Ambassador