Cold Kiwi attempts to provide interesting insights & opinions across many areas of interest. Everything from fun topics such as film, television, photography and cooking all the way to more serious subjects, such as social media, consumer behavior trends, Word of Mouth marketing, parenting, and even a little political spin here and there. This is a living journal for experiences that you might find interesting enough to share your comments and thoughts with the Cold Kiwi community.
Friday, December 18, 2015
BMW drives social engagement with employee...
BMW is driving their social media strategy by using employee advocacy.
I had the pleasure of moderating a panel at Salesforce Connections, the digital marketing event of the year. I wanted to share some of the highlights of the panel and hope that these insights help others in their Employee Advocacy journey.Dynamic Signal Ambassador