Cold Kiwi attempts to provide interesting insights & opinions across many areas of interest. Everything from fun topics such as film, television, photography and cooking all the way to more serious subjects, such as social media, consumer behavior trends, Word of Mouth marketing, parenting, and even a little political spin here and there. This is a living journal for experiences that you might find interesting enough to share your comments and thoughts with the Cold Kiwi community.
Saturday, May 07, 2016
Participation Marketing: Mobilizing Your...
The idea of employee brand storytelling is easy to comprehend – the execution isn’t.
Brand storytelling is more than just branded content, native advertising, creative campaigns on Facebook or tear-jerker Super Bowl commercials. It should also involve mobilizing employees to participate and feed a brand's content engine. And it's not just employees tweeting or ...Read MoreDynamic Signal Ambassador