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Friday, January 20, 2006

Online Advertising Networks/Methods...

Advertising is the backbone of websites and allows webmasters to generate revenue through various advertising methods. Finding the right advertising network to use on your site is essential.

I've spent some time compiling a reasonbly comprehensive list of most of the major advertising networks. Below you will find a list of advertising networks offering CPC, CPM and CPA campaigns. These networks are listed according to their major advertising methods, and their position doesn't reflect quality or payout.

This list is by no means a comprehensive list of all the advertising and affilliate networks out there, but it should provide you with a good starting point to see which of the networks will work the best for your site.

CPC: Cost per click - the cost or cost-equivalent paid per click-through. You get paid each time a visitor clicks on one of your advertisements. The revenue generated from the click will vary according the maximum bid of the advertiser or ad network.

- Google Adsense
- Yahoo Publisher Network (Beta)
- Chitika
- BidClix
- BannerBoxes
- Adbrite
- AdSonar
- Clicksor

CPM:Cost per thousand impressions - You get paid a certain amount each time a visitor views one of your pages. CPM is indicated as a certain payout for a 1000 impressions. If an ad campaign has a eCPM of $1.00 you will get paid $1.00 for every 1000 impressions.

- Tribal Fusion
- FastClick
- Casale Media
- BurstMedia
- RealTechNetwork
- ValueClick
- Buds Ad Network
- MaxOnline
- 24/7 Real Media
- Bannerconnect
- Mamma Media Solutions
- Adtegrity
- Ad pepper Media
- Accelerator Media
- AdSmart
- AdAgency1
- Interclick

CPA/CPLCost per Action - model in which payment is based solely on qualifying actions such as sales or registrations. Your visitors must complete a certain action after clicking on the ad. This varies from buying a product or registering for newsletters.

- Linkshare
- Commission Junction
- ShareASale
- WebSponsors
- Azoogle Ads
- Maxbounty

These guys all play a good niche, though there is still room for massive improvement in this space. I expect we will see a lot of change in 2006.

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