I ran across this interesting article on Customer Attrition and I thought I would pass it along. As I think about customers, this was a jarring bit of information, hope it might be of interest.Why Customers Leave Their suppliers in Business Relationships
1% of the time they die.
3% of the time they move away.
5% of the time they are simply lured into new relationships with competitive suppliers for no other reason than the persistence and persuasiveness of their sales reps.
9% of the time, they leave for better pricing or terms.
14% of the time, they leave due to product dissatisfaction.
68% of the time, they leave because they sense indifference from their suppliers.
Source, UPSIDE DOWN MARKETING by George Walther.
