Jay Baer is really a brilliant interactive strategy and marketing executive. Jay is a highly respected and renowned social media strategy consultant and works with the Global 2K brand marketers and corporations on building and executing their social media and marketing strategies online. Check out his social media coaching and consulting blog called Convince and Convert, which has won awards and is currently ranked in the top 25 blogs within the Ad Age Power-150 blog network.
This video is really great and interesting. In this video Jay talks about the success of recent Brand Communities and Crowdsourcing techniques used by online marketers, especially within the CPG category (pet's category in this video). Check out this video, it is not only really interesting and compelling content, but the ending is very amusing.
