Cold Kiwi attempts to provide interesting insights & opinions across many areas of interest. Everything from fun topics such as film, television, photography and cooking all the way to more serious subjects, such as social media, consumer behavior trends, Word of Mouth marketing, parenting, and even a little political spin here and there. This is a living journal for experiences that you might find interesting enough to share your comments and thoughts with the Cold Kiwi community.
Saturday, January 16, 2016
10 Reasons B2B Companies Need Social Media
FYI social media marketing is more than just comments, likes and shares.
Traditionally, B2C companies have eagerly embraced the use of social technologies however their use is still often owned by the marketing teams. B2B companies, on the other hand, have stood mostly on the sidelines, struggling to see specifically how a Facebook page or Twitter handle could really help their business. Dynamic Signal Ambassador