The Changing Face of B2B Marketing
The Changing Face of B2B Marketing
There have been interesting shifts in B2B in the past two years. What's changed? To find out, we surveyed B2B decision makers about their research and purchase habits. any B2B marketer. Kelsey Snyder , Pashmeena Hilal The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call for some brands. That's because over the past two years, there have been some rather interesting shifts, not just in how B2B buying decisions are happening, but also in who's responsible for them. four new videos for their "Built For It" brand campaign last year. According to Caterpillar Global Marketing Services Manager Renee Richardson, Caterpillar understood that the B2B...Read MoreDynamic Signal Ambassador
