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Thursday, June 16, 2016

Quinn in the San Jose Merc: CEO Tweeters need...

Quinn in the San Jose Merc: CEO Tweeters need to find their voice

Quinn in the San Jose Merc: CEO Tweeters need...

Tech leaders: Take a page from Box CEO Aaron Levie or Salesforce CEO Marc Benioff and put a little more insight, humor and opinion into your Twitter feeds. Karyn Cooks, another consultant, tells executives to pick three topics that seem somewhat safe. Their industry, their families, maybe a hobby, she suggests. Just don't hire a ghost tweeter, she tells them. "I'm never going to be you, and you are going to have to respond."
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