"Why In-N-Out Burger And Google Have More In Common Than You Think" - Scott Davis in Forbes about the importance of employee advocacy.
Scott Davis from Prophet in Forbes "Why...
"In a quick spot poll of several clients and CMOs last month, we asked a simple question: “What is standing in the way of you achieving your brand goals and ambitions this year?” However, without a doubt, the top response was: “If my employees don’t buy into our brand promise, we will not be able to deliver the experience we want for our customers and we will fail.”"Dynamic Signal Ambassador
