"Other brands are using individual influencers to help get their messages out during the games. "That will prove to be effective, and we'll see a lot of people going through that door," Pinckney said."
In Adweek. Here Are the Many, Many Ways Your...
The Olympics have social media on fire, but your business probably won't be able to talk about it. This year's modifications to the Olympics' Rule 40 sponsorship guidelines have helped some unofficial Olympic sponsors leverage the games in their advertising efforts.Dynamic Signal Ambassador
