"We know there are companies that have a social media policy of “Yes.” Yes tweet. Yes post. Yes snap. They know that by empowering their employees, they empower their brand." --- Russ Fradin, CEO, Dynamic Signal in UK-based The Drum.
Russ Fradin in UK-based The Drum --- The...
We have seen a lot of companies with a social media policy of “No.” No tweeting. No posting. No snapping. Some brands are taking a reactive stance, making decisions based out of fear and loss of control of the brand message.Dynamic Signal Ambassador
