Leverage your own internal subject matter experts to maximize Employee Advoacy results says Lionel Menchaca, Director of Corporate & Strategy for WCG
Effective Employee Advocacy Opens the Door for...
Enlisting employee advocates to share content is a good first step for employee advocacy. There's no question that it helps drive awareness and attention to content that brands produce. But the real benefits happen when brands take the time to identify their own internal SMEs and empower them to connect to topic influencers outside the company. In other words, while all employee advocates are valuable, not all are created equal. No question sharers make up the biggest base of employee advocates. But, there is value in moving employee advocates up the hierarchy.Dynamic Signal Ambassador
