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Cold Kiwi attempts to provide interesting insights & opinions across many areas of interest. Everything from fun topics such as film, television, photography and cooking all the way to more serious subjects, such as social media, consumer behavior trends, Word of Mouth marketing, parenting, and even a little political spin here and there. This is a living journal for experiences that you might find interesting enough to share your comments and thoughts with the Cold Kiwi community.

Sunday, September 11, 2016

Focus On The Content Why, Not The What - Brand...

Focus On The Content Why, Not The What - Brand Quarterly

Focus On The Content Why, Not The What - Brand...

In the documentary The Story of Content: Rise of the New Marketing (26:54 mark), River Pools & Spas Co-Owner Marcus Sheridan shares the following about their turnaround from near bankruptcy to becoming the global leader in fiberglass pool education: "The ...Read More

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Sunday, September 11, 2016

Focus On The Content Why, Not The What - Brand...

Focus On The Content Why, Not The What - Brand...

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