"...people will make a decision to make a change, to do something different, two or three times more often and with two to three times stronger preference in order to avoid a loss versus acquire a gain." --- Sachin Bhatia on Linkedin
Linkedin Pulse: How Do C-level Executives Make...
When you ask customers to take a chance on you, you ask them to do something different than they're doing - to change maybe their vendor or their partner or maybe change the way they’re doing something, to try the new and improved thing from you.Dynamic Signal Ambassador
