Cold Kiwi attempts to provide interesting insights & opinions across many areas of interest. Everything from fun topics such as film, television, photography and cooking all the way to more serious subjects, such as social media, consumer behavior trends, Word of Mouth marketing, parenting, and even a little political spin here and there. This is a living journal for experiences that you might find interesting enough to share your comments and thoughts with the Cold Kiwi community.
Sunday, September 11, 2016
The Death of Content Marketing: Why Brands Must...
The Death of Content Marketing: Why Brands Must Become Cultural Currency - Edelman
“Content Marketing” came after social media and mobile and it enjoyed a good run. But it is not enough to create content in a complex media ecosystem that makes it extremely difficult to break though and earn attention. Brands will have to learn how to influence culture and subcultures by collaborating with those who create it externally while coordinating their fractured functions internally. And they will have to do it in ways that can be repeated and scaledDynamic Signal Ambassador