The Death of Content Marketing: Why Brands Must Become Cultural Currency - Edelman
The Death of Content Marketing: Why Brands Must...
“Content Marketing” came after social media and mobile and it enjoyed a good run. But it is not enough to create content in a complex media ecosystem that makes it extremely difficult to break though and earn attention. Brands will have to learn how to influence culture and subcultures by collaborating with those who create it externally while coordinating their fractured functions internally. And they will have to do it in ways that can be repeated and scaledDynamic Signal Ambassador
