The three biggest strategic implications of social media. David Edelman
VIDEO. From McKinsey. Three reasons executives...
David Edelman explains how social media's impact on the brand makes it a critical issue for the C-suite. One way social is critical is for sourcing input; another is for creating a responsive brand; and thirdly for integrating the brand into natural conversation flow to influence brand perceptions and purchases. Read more at the CMSO Forum site [http://cmsoforum.mckinsey.com/]Dynamic Signal Ambassador
