An organization's missteps can go viral in a heartbeat, making it hard to control the story. What companies can control, however, is how they respond. Dynamic Signal's Robyn Hannah writes a Forbes Communications Council piece on why companies need to get 'sorry' right, now more than ever.
Apology 101: It Shouldn't Be That Hard For...
Companies won’t say “we’re sorry” until after exhausting a litany of excuses, justifications and deflections. Only when they’ve been publicly shamed and their credibility is left in tatters do they belatedly express remorse. By then it’s often too little, too late.Dispatch
