“Internal comms has a far greater responsibility to make the content more compelling for the employee,” says Dynamic Signal advisor Marcy Massura.
The Case for Quality Content
Marcy Massura is a big believer in encouraging employees to help spread the word about all of the good things a company is doing. Too often, she said, companies are “leaving a free marketing channel on the table” when they’re not mobilizing potential brand ambassadors. But for that to happen, they must arm employees with […]Dispatch
