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Wednesday, October 04, 2006

Cool Website of The Week: Leo Burnett!

Website of the Week: and (two different sites)

This is a really great website from a design and visual perspective. It is probably one of the best websites I have seen in the last year, if not longer.

Leo Burnett was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger.

In 1935, he created his own agency - now known as Leo Burnett Worldwide. During the 1950s he moved his agency to Chicago. He was inducted into the Copywriters Hall of Fame in 1961, and retired in 1967.

Burnett followed Walter Lippman's philosophy of creating an image around the product. Until his time, advertising centered on long text descriptions of the product, with detailed arguments as to why it was better than competing products.

Burnett concentrated on style, creating icons as a symbol of the product. He stressed that the creator of an ad needed to somehow capture and reflect what he called the "inherent drama" of the product.

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