So I was running my regular Media Metrix reports for the month and I took a look at the Politics category, given this is the topic of the month in our household. When I ran the metrics on the candidate websites, I was actually amazed at the level of engagement by some of the candidate’s online users.
First of all, if you look at the total minutes spent on all the candidates’ websites, from the online US population in the month of January, 24% of total time was spent on Ron Paul’s website, which was second only to Obama’s 28%.
This is amazing. Time spent on a website is a great measure of engagement and loyalty. The share of time spent across all the sites would lead you to the conclusion that the candidates with the most spent on their site have the highest potential for success.

Marketers and publishers online would love the opportunity to engage and interact with their customers and users the way Ron Paul has been able to do so. Agencies are paying billions of dollars online every year to create trust and a brand of conviction that people will interact with their precious time and energy.
