Cold Kiwi attempts to provide interesting insights & opinions across many areas of interest. Everything from fun topics such as film, television, photography and cooking all the way to more serious subjects, such as social media, consumer behavior trends, Word of Mouth marketing, parenting, and even a little political spin here and there. This is a living journal for experiences that you might find interesting enough to share your comments and thoughts with the Cold Kiwi community.
Google Analytics
Site Meter
Friday, September 17, 2010
Very Important Concept for Businesses
This is part of a talk that Jeffrey Hazlett gave at the annual ANA conference. I saw him speak at the IAB annual event and he gave the same talk. This is a part of the speech he gave where he talks about his experience as CMO at Kodak.
This concept for all business people is critical, especially for a business that has to innovate but has a lot of red-tape running the show.