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Thursday, December 24, 2015

Engage Clients and Encourage Referrals With B2B...

Brands are taking their loyalty program one step further.

Engage Clients and Encourage Referrals With B2B...

In this age of social sharing and almost limitless choices for buyers, B2B firms need to continuously provide value beyond the sale. As we discussed in our recent review of B2B marketing trends to watch in 2016, B2B advocate marketing is gaining traction as a means to engage and reward clients. As consumers, most of us have encountered loyalty programs from retailers, credit card companies, airlines and more that reward us for the purchases we make. The emerging trend of advocate marketing...Read More
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