Cold Kiwi attempts to provide interesting insights & opinions across many areas of interest. Everything from fun topics such as film, television, photography and cooking all the way to more serious subjects, such as social media, consumer behavior trends, Word of Mouth marketing, parenting, and even a little political spin here and there. This is a living journal for experiences that you might find interesting enough to share your comments and thoughts with the Cold Kiwi community.
Wednesday, December 30, 2015
Engage Clients and Encourage Referrals With B2B...
Brands are taking their loyalty program one step further.
In this age of social sharing and almost limitless choices for buyers, B2B firms need to continuously provide value beyond the sale. As we discussed in our recent review of B2B marketing trends to watch in 2016, B2B advocate marketing is gaining traction as a means to engage and reward clients. As consumers, most of us have encountered loyalty programs from retailers, credit card companies, airlines and more that reward us for the purchases we make. The emerging trend of advocate marketing...Read MoreDynamic Signal Ambassador