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Wednesday, September 07, 2016

How Under Armour builds social currency to...

How Under Armour builds social currency to compete against Nike, Adidas: report - Mobile Marketer - Research

How Under Armour builds social currency to...

Under Armour’s differentiated positioning, cutting-edge brand building, relentless production innovation and commitment to business transformation contribute to a social currency score commensurate with heavyweight competitors Nike and Adidas, according to a new report from CMB and Vivaldi.
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