Cold Kiwi...

Cold Kiwi attempts to provide interesting insights & opinions across many areas of interest. Everything from fun topics such as film, television, photography and cooking all the way to more serious subjects, such as social media, consumer behavior trends, Word of Mouth marketing, parenting, and even a little political spin here and there. This is a living journal for experiences that you might find interesting enough to share your comments and thoughts with the Cold Kiwi community.

Sunday, September 18, 2016

In MarketingProfs. Marketing Proficiency: A...

Marketing Proficiency: A Golf Metaphor --- Being proficient as a marketer means to be thoroughly competent. It's more than being just capable. "Proficient" suggests skillful expertise.