I received this email to sign-up for a MyLikes ad campaign this evening. The campaign (as with any MyLikes campaign) wants me to promote the advertiser via social media outlets, such as Facebook and Twitter. In the past MyLikes has worked with a broad range of advertisers such as Tabasco, Gatorade, and Duracell. I never really liked MyLikes because it seems like they are 'pimping out' their audience to the highest bidder, and though I am not that important, they have done a great job of sending me crap and trying to sell me to any advertiser that might be interested, even if it makes zero sense. Why would I want to promote Secret deodorant or even Swifter cleaning supplies.
I am interested in these business models, and have been trying to get involved in opportunities to leverage any influence I might have, though limited. I have worked with social advertising aggregators such as BuzzAgent and even IZEA. Though most of these experiences have been mediocre at best, my experience with trying to promote some of the advertisers via MyLikes has been terrible. Working with MyLikes, I have posted opinions about certain brands, to not only see a very critical response from my followers, but lost more followers on Twitter that day than any other day in the history of me being on Twitter.
So tonight I was lucky enough to get an even worse offer from MyLikes. This offer came via email and was for me to run a social promotion for a Facebook marketer. The problem is the ad is not only for a crappy low end app or dating company, it is racist.
Look at the offer below and tell me if you diagree...
I would love to see companies like MyLikes do well, but they are not getting very far with this crap.
Here is the actual ad they want me to promote to my friends and family. I guarantee I would not only lose followers, but probably neighbors and friends also...
Cold Kiwi attempts to provide interesting insights & opinions across many areas of interest. Everything from fun topics such as film, television, photography and cooking all the way to more serious subjects, such as social media, consumer behavior trends, Word of Mouth marketing, parenting, and even a little political spin here and there. This is a living journal for experiences that you might find interesting enough to share your comments and thoughts with the Cold Kiwi community.
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Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Sunday, February 13, 2011
Saturday, July 26, 2008
Thursday, May 24, 2007
Ad of the Week: Adify
Here is a marketing piece I put together in about 45 minutes a few weeks ago. I like the concept and I must say that for 45 minutes I am happy with the outcome.
Friday, April 13, 2007
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